Selling your home as a For Sale By Owner (FSBO) property? Or do you have a real estate agent but want to do your part to help market and show your home?
Marketing your home online is key to success since about 50% of buyers find their new homes online. About 28% find them through real estate agents, who are masters at getting listings prepped to market and show your home to potential buyers. For Sale By Owner listings don’t have this privilege.
This article covers a few things you can do as a seller to get your home ready for the housing market. Yes, you can sit back and let your agent handle everything. Or you can step in and do your part to help your listing sell faster by assisting with the marketing and showing of your listing.
Marketing Your Home to Sell
Once you’ve listed your home for sale, spruced up its curb appeal and staged the property properly, it’s not time to market and show your listing to potential buyers. If you have a listing agent, that’s good news because that person should have a marketing plan in place to get your home sold fast.
Ask your realtor to explain the strategies of the listing’s marketing plan to you. You’d be surprised how much you can do on your end to find the ideal buyer for your home. A good agent comes with a strong network of vendors, business partners and consumers to help expedite the process of selling your home in today’s market.
Make sure your agent takes high-resolution photos or higher a professional to do it for you. The images should showcase the most amazing features of the property. Why? Well, these photos are the first impressions potential buyers will get when viewing the listing online and offline. Great images attract more viewers during open houses and encourage buyers to want to see more.
Marketing Your Home with an Agent’s Help
Your agent’s job is to market the listing everywhere consumers search for homes for sale. According to the National Association of REALTORS® Profile of Home Buyers and Sellers report, these are the top places where buyers found the homes they purchased:
- 50% Internet
- 28% Real Estate Agents
- 7% Yard Signs/Open House Signs
- 5% Friends, Relatives or Neighbors
- 3% Directly from Sellers/Knew the Sellers
- 1% Print Newspaper Ads
Of course, each market and the consumers in it are different. So, you should consult your Atlanta real estate agent about which marketing outlets are right for your home.
How to Show Your Home for Sale
Hopefully, your home will be prepped and priced correctly to spark interest and attract motivated buyers. When buyers are ready to view a home in person, they either attend an open house or contact the listing agent to schedule an appointment for a walkthrough to see the home.
A good agent will advise you on ways to prepare your home for a showing, such as staging and ways to boost curb appeal, and take the lead on hosting your open house. If you and your agent decide to promote your home through an open house, ask her/him about their open house strategy and why it’s a clever idea to promote your home both online and offline.
To help you prepare for showings more efficiently, you should establish a timeframe that details when your home will be available for showings.
Preparing to Show Your Home
During The Showing Period…
- You must keep your home extra clean, tidy, and odorless – so, hopefully, you’ve decluttered/cleaned your home and put all your valuables in storage
- You should also be prepared to evacuate your home at a moment’s notice in case a buyer wants an immediate walkthrough.
- Keep all family photos, memorabilia, knick-knacks, etc… hidden
- Lock all valuable items in a safe
Let’s Get Your Atlanta Home Sold
Thinking about selling your Atlanta home but not sure if it’s the right time? Give Kereen Henry Realty a call at (404) 210-1674 to discuss your options in today’s market. Or use the form below to schedule a 30-minute one-on-one online chat with her.
Ready to sell now but not sure how much your home is worth? A Comparative Market Analysis (CMA) can help with that. Kereen Henry will prepare a CMA for your home to help you understand its current value and what you can do to get more for the sale of your property.
Click the link below to order your free CMA from Kereen Henry Realty today! In the meantime, check out Kereen’s Home Selling Guide for Atlanta Homeowners.