Kereen Henry REALTOR® is a property investment consultant. This means she provides clients with professional recommendations and advice related to purchasing and developing real estate. She works with residential buyers and sellers as well as commercial property investors.
As a real estate counselor or real estate advisor, she holds an active salesperson license with the Georgia Real Estate Commission under Keller Williams. Think of her as an expert who works behind the scenes performing extensive research. She uses this information to guide her clients, step-by-step, through the buying, selling and investing process.
Ms. Henry has been a property investor for 12 years. Using her sales and marketing skills, she was once well known for purchasing rehabs, fixing them up and quickly flipping them on the real estate market. Today, she is proud to include Atlanta property sellers and buyers to her portfolio of clients and professional real estate services.
Key Takeaways About Real Estate Consultants
- There are key differences between a simple real estate agent and a real estate consultant
- A property consultant provides packaged services that help capitalize on the return on investment, or ROI, of a real estate transaction
- These key players in the industry provide advice and services to:
- Investment Banks
- Real Estate Investors
What Does a Real Estate Investment Consultant Do?
These industry experts are all about research and objectives. The first step is to discuss the client’s primary and secondary objectives during an initial meeting. Once the objects are outlined, the consultant uses extensive research tactics to create a plan to help the client achieve the investment objectives and goals in the most cost-efficient way possible.
A property investment consultant wears multiple professional hats. The exact role one plays depends on the needs of the client.
For example, Kereen Henry developed a property in the thriving Atlanta Beltline community of Hills Park. For this project, she and Aleisha Glass with Virtual Properties Realty acted as property developers before the construction workers ever broke ground.
It was their responsibility to determine whether the project was viable or not for them, which they can also do for investor clients. This was done by:
- Visiting the proposed construction site
- Meeting with local Atlanta real estate professionals
- Analyzing market trends for the best ROI possible
Types of Real Estate Investment Consulting Services
As a property investor consultant, Kereen Henry specializes in working with three types of real estate consultant clients:
1. Residential Clients
Acting as a Georgia state-licensed real estate agent, Kereen consults both buyers and sellers throughout the transaction. This is done by considering their goals to help determine whether the transaction is feasible or not.
When working with buyers, doesn’t receive payment from the buyers themselves. Because of this, she’s able to provide completely non-biased and objective advice for Atlanta real estate buyers.
2. Property Developers
Kereen can advise real estate developers and commercial development project managers on their projects from start to finish. This could include any or all of the following:
- Researching potential development sites
- Conducting viability reports
- Running competitive analyses reports
She uses her background in sales and marketing to improve the success of such projects. Developers may consult with her to gain an understanding of current real estate market buyer trends to produce unique and competitive properties.
3. Real Estate Investors
Kereen can work very closely with investors who are hoping to add more property to their real estate portfolios. As a property consultant, she can help them manage the researching, locating and buying process. She looks forward to working with both long-term investors as well as property flippers, thanks to her 14-years of experience flipping rehabs.
Her role is to conduct an economic analysis for each project to ensure the investor is making a financially sound buying decision. Some of the analyses may include:
- Pricing Analysis
- Supply Analysis
- Demand Analysis
- Location Analysis
As a property investment consultant, she can evaluate the property’s marketability to determine its profitability under current real estate market conditions. The buyer can then use this research to determine the property’s potential ROI.
Property Investment Consulting Services
Interested in learning how Kereen Henry can help improve your real estate investment portfolio? Schedule a free 30-minute consultation to discuss your investment goals and objectives. Just click the button below to get started now!