Free Home Selling Guide for Atlanta Homeowners

Thinking about selling your ATL home but not sure where to start? We’ve created a free home selling guide for Atlanta homeowners that includes everything you need.

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About The Book

In this free Atlanta home selling guide, I share secrets used by high-end home sellers to get their listings so fast for top dollar. I reveal industry tips, secrets and strategies to help you get to escrow and beyond. This book is absolutely free. It’s a gift from me to you.

But why would I give it away for free? Because I’m confident that the strategies revealed in this home selling guide have the potential to get you enough money for your home to buy a new car, send your kids off to college or remodel your next home.

Choosing the Best Atlanta Real Estate Agent

Planning to sell your home on your own without the help of a local real estate agent? No problem. Many homeowners have successfully listed and closed on For Sale By Owner – FSBO – properties. If this is your first time dealing with an FSBO listing, then you truly need this book to help you get through the DIY home selling process.

If you do plan to work with an agent, make sure she starts by giving you a reliable Comparative Market Analysis – CMA – which gives you a basic idea of what your home is worth in today’s real estate market.

A good agent is dedicated to stopping you from making the biggest listing mistake around: overpricing your home. Listing your house for the right asking price is crucial to the success of your home sale.

Setting your home’s price is key to a successful listing. Of course, you want the highest price possible in the current market. If you set the asking price too high, you will get very few offers, if any. Set it too low, and you’re essentially leaving money on the table. And that’s just the first step to selling your Atlanta home fast.

How to Price Your Home

Pricing a listing incorrectly is one of the biggest mistakes made by sellers. Hiring an agent who quotes you a listing price that’s too high almost ensures you won’t get qualified leads or good offers for your home.

In some cases, these optimistic agents simply don’t know better and make honest mistakes. Other times, these agents practice deception, which industry leaders call, “Buying the listing.” They are so eager to get the listing that they tell sellers what they want to hear.

This is a trap. Do not fall for it. Pricing your home too high from the beginning is a trap that may have your home on the market for months… maybe even years.

What Happens When You Price Too High?

There are various pitfalls when pricing your listing too high for the current local market:

Attracting the Wrong Buyers

If your home is overpriced when it’s hot and new to the market, the wrong buyers will see it. Savvy buyers practice due diligence by comparing the following with all the homes they view and inspect the location, price, features and condition of the properties.

When your listing is priced too high, it won’t favorably compare with others they are interested in buying. They’ll find that your competitors have much more to offer for the amount of money they’re willing to spend on a home.

Appraisal vs Mortgage

The property won’t appraise at anywhere near the price you’re asking. Because most buyers require financing, the lender will require an appraisal before approving a mortgage loan.

Appraisers come up with the appraised value by researching comparables, or similar homes sold within your local area that have sold within the last six months. In other words, if you are selling a 3-bedroom colonial home in Fulton County, it’s not equivalent to a 4-bedroom in the same county.

And keep in mind that your emotions and attachment to the home do not increase its value. The appraiser will not share your nostalgia. If the home is worth $390,000, your potential buyer won’t be able to secure a mortgage from a lender for $410,000, even if the party is willing to pay that price.

This will leave the home sitting on the market longer. And eventually, you may end up having to sell it for less than market value.

Overpriced Listing Scenarios

 

Let’s say you price your home for too much from the begging. After six months on the market, with no action, your agent will probably talk you into lowering the asking price, even after optimistically persuading you into listing it too high in the first place.

 

By this time, your property is no longer considered a fresh, new, hot listing. Buyers who may have taken notice of the property six months ago at the new price have already found and purchased homes at fair prices.

 

New buyers looking for homes similar to yours will see that it has been on the market for six months. This will lead them to wonder what’s wrong with the property. They wonder what flaws exist that caused other home shoppers to pass on the home.

 

So, you decide to lower the price again, causing bargain-hunting buyers to send lowball offers at bottom dollar. The best way to get top dollar for your home is to list it at the right price from the very beginning.

What’s inside

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Agent

Choosing the Best Real Estate Agent

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Pricing

Choosing the Best Asking Price

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Overpricing

What Happens When You Price Your Listing to High?

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Buyers

Attracting the Wrong Buyers

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Appraisal vs Mortgage

Overpricing Means Buyers Won’t Qualify for Mortgages

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Overpriced Listing Scenarios

What Could Happen If You Over Price Your Home?

Chapter 1

Introduction

The largest investment most people make is their home. That makes selling a home — whether it’s a single-family residence, duplex or condominium — the single largest, most complex transaction a person will ever undertake. It involves new terms and concepts, financial acumen and larger figures than normally dealt with in life.
 
There are also many emotions at play that can affect good judgment. Many sellers think, Surely, my home where I raised my children and made so many memories is worth more than the bricks and mortar it contains. Real estate transactions involve dozens of decisions and substantial investment in homeowners’ time, energy and money. And emotions almost always lead to problems in a sales price negotiation.
 
As the home seller, your objective is to find that home shopper who cannot resist buying your house at the highest price. To do this, you need to offer potential buyers a striking home sales presentation that outshines other homes on the market.
 
You must make a fantastic first impression, creating an instant feeling that the buyers are traveling up the front walkway of their new home for the first time… not visiting someone else’s. It’s about falling in love at first sight, from the curb, in those initial seconds.
 
Most sellers do not venture alone into selling their homes. They find it better to have an experienced real estate professional with whom they are comfortable. This book was written to provide some of that comfort without the direct sales stressors of person-to-person contact.
 
I want the prospective or active home seller to independently achieve a better understanding of the home-selling process. I’ve also provided actionable insight into how best to market your home, avoid critical mistakes and maintain a proper focus.
 
Let this book be your go-to resource for information, strategies and techniques that you can put to work to sell your home quickly at the best price. Take your time looking through the chapters and master the secrets of successful home sellers. For example, discover why comparable homes sell for considerably different prices.
 
Be ready to sell by knowing your home’s market value, best listing price, negotiation tactics and improvements that offer the best Return on Investment (ROI).
 
My sincere hope is that this book will help you make the most of your time and efforts to sell your home. In Part 1, we examine the process and importance of preparing your house for sale. I tell you how to present it to potential buyers to get top offers, the “80/20 rule” and which upgrades will make the most difference in ROI for you.
 
Part 2 explores marketing your home with a look at costly mistakes, avoiding those mistakes and finding qualified buyers.
 
In Part 3, we examine the critical topic of negotiations — what to expect, and how to conduct them — and finish with a look at what working with a real estate professional brings to your real estate sale transaction. After you learn the process, requirements, and tips, you will see that an experienced, financially astute real estate professional can vastly cut the time and raise the economic value of your transaction overall.
 
Reading this book is your first step to selling your home for the best price in the shortest time. After you read it, I’ll be here standing by to assist you with a Comparative Market Analysis and a solid marketing plan to fit your budget and lifestyle.

Chapters & Sections

Pages

Download My Home Selling Guide for Atlanta Homeowners

I’ve created a comprehensive guide for Atlanta home sellers who want to sell fast and at top dollar. If the information you’ve read so far seems useful and valuable, then you definitely need this guide to help you achieve your real estate goals.

Click the button below to download my Free Home Selling Guide for Atlanta Homeowners. Let me help you get started prepping your home for the local Georgia real estate marketing today!

About the Author

Kereen Henry Headshot White Suit

Kereen Henry is a state-licensed REALTOR® with Keller Williams® Realty, Inc. She provides real estate consulting services to buyers, sellers and investors within the Atlanta, Georgia metropolitan area.

As an Atlanta local, she is proud of her reputation for providing quality real estate services, while setting a high standard for those around her. Real estate continues to evolve, just like us.

But one thing remains the same, when you partner with Kereen Henry REALTOR® you work with a woman who values the market and you as a client. That’s the Keller Williams way.

The Keller Williams portfolio of closed sales and listings includes some of Georgia’s finest luxury homes. As a team, they offer ‘best-in-class service’ that ‘disrupts the status quo.’ They continue to claim the #1 spot in the state in three areas: units volume, sales volume and agent count.

Kereen Henry REALTOR®

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