Free Home Selling Guide for Atlanta Homeowners
Thinking about selling your ATL home but not sure where to start? We’ve created a free home selling guide for Atlanta homeowners that includes everything you need.
*By downloading, you agree to the Terms & Conditions
About The Book
In this free Atlanta home selling guide, I share secrets used by high-end home sellers to get their listings sold fast for top dollar. I reveal industry tips, secrets and strategies to help you get to escrow and beyond. This book is absolutely free. It’s a gift from me to you.
But why would I give it away for free? Because I’m confident that the strategies revealed in this home selling guide have the potential to get you enough money for your home to buy a new car, send your kids off to college or remodel your next home.
Choosing the Best Atlanta Real Estate Agent
Planning to sell your home on your own without the help of a local real estate agent? No problem. Many homeowners have successfully listed and closed on For Sale By Owner – FSBO – properties. If this is your first time dealing with an FSBO listing, then you truly need this book to help you get through the DIY home selling process.
If you do plan to work with an agent, make sure she starts by giving you a reliable Comparative Market Analysis – CMA – which gives you a basic idea of what your home is worth in today’s real estate market.
A good agent is dedicated to stopping you from making the biggest listing mistake around: overpricing your home. Listing your house for the right asking price is crucial to the success of your home sale.
Setting your home’s price is key to a successful listing. Of course, you want the highest price possible in the current market. If you set the asking price too high, you will get very few offers, if any. Set it too low, and you’re essentially leaving money on the table. And that’s just the first step to selling your Atlanta home fast.
How to Price Your Home
Pricing a listing incorrectly is one of the biggest mistakes made by sellers. Hiring an agent who quotes you a listing price that’s too high almost ensures you won’t get qualified leads or good offers for your home.
In some cases, these optimistic agents simply don’t know better and make honest mistakes. Other times, these agents practice deception, which industry leaders call, “Buying the listing.” They are so eager to get the listing that they tell sellers what they want to hear.
This is a trap. Do not fall for it. Pricing your home too high from the beginning is a trap that may have your home on the market for months… maybe even years.
What Happens When You Price Too High?
There are various pitfalls when pricing your listing too high for the current local market:
Attracting the Wrong Buyers
If your home is overpriced when it’s hot and new to the market, the wrong buyers will see it. Savvy buyers practice due diligence by comparing the following with all the homes they view and inspect the location, price, features and condition of the properties.
When your listing is priced too high, it won’t favorably compare with others they are interested in buying. They’ll find that your competitors have much more to offer for the amount of money they’re willing to spend on a home.
Appraisal vs Mortgage
The property won’t appraise at anywhere near the price you’re asking. Because most buyers require financing, the lender will require an appraisal before approving a mortgage loan.
Appraisers come up with the appraised value by researching comparables, or similar homes sold within your local area that have sold within the last six months. In other words, if you are selling a 3-bedroom colonial home in Fulton County, it’s not equivalent to a 4-bedroom in the same county.
And keep in mind that your emotions and attachment to the home do not increase its value. The appraiser will not share your nostalgia. If the home is worth $390,000, your potential buyer won’t be able to secure a mortgage from a lender for $410,000, even if the party is willing to pay that price.
This will leave the home sitting on the market longer. And eventually, you may end up having to sell it for less than market value.
Overpriced Listing Scenarios
Let’s say you price your home for too much from the begging. After six months on the market, with no action, your agent will probably talk you into lowering the asking price, even after optimistically persuading you into listing it too high in the first place.
By this time, your property is no longer considered a fresh, new, hot listing. Buyers who may have taken notice of the property six months ago at the new price have already found and purchased homes at fair prices.
New buyers looking for homes similar to yours will see that it has been on the market for six months. This will lead them to wonder what’s wrong with the property. They wonder what flaws exist that caused other home shoppers to pass on the home.
So, you decide to lower the price again, causing bargain-hunting buyers to send lowball offers at bottom dollar. The best way to get top dollar for your home is to list it at the right price from the very beginning.
What’s inside
Agent
Choosing the Best Real Estate Agent
Pricing
Choosing the Best Asking Price
Overpricing
What Happens When You Price Your Listing to High?
Buyers
Attracting the Wrong Buyers
Appraisal vs Mortgage
Overpricing Means Buyers Won’t Qualify for Mortgages
Overpriced Listing Scenarios
What Could Happen If You Over Price Your Home?
Chapter 1
Introduction
Chapters & Sections
Pages
Download My Home Selling Guide for Atlanta Homeowners
I’ve created a comprehensive guide for Atlanta home sellers who want to sell fast and at top dollar. If the information you’ve read so far seems useful and valuable, then you definitely need this guide to help you achieve your real estate goals.
Click the button below to download my Free Home Selling Guide for Atlanta Homeowners. Let me help you get started prepping your home for the local Georgia real estate marketing today!
About the Author
Kereen Henry is a state-licensed REALTOR® with Keller Williams® Realty, Inc. She provides real estate consulting services to buyers, sellers and investors within the Atlanta, Georgia metropolitan area.
As an Atlanta local, she is proud of her reputation for providing quality real estate services, while setting a high standard for those around her. Real estate continues to evolve, just like us.
But one thing remains the same, when you partner with Kereen Henry REALTOR® you work with a woman who values the market and you as a client. That’s the Keller Williams way.
The Keller Williams portfolio of closed sales and listings includes some of Georgia’s finest luxury homes. As a team, they offer ‘best-in-class service’ that ‘disrupts the status quo.’ They continue to claim the #1 spot in the state in three areas: units volume, sales volume and agent count.
Kereen Henry REALTOR®
Other Books By Kereen Henry
33 Things I Wish I’d Known As A New Luxury Real Estate Agent
Are you a new real estate agent trying to learn how to build your brand? Determined to do it the right way without making a bunch of common mistakes? Let me help you avoid some common pitfalls made by me and others I know during the beginning of our careers.
This content is available as an eBook download and as a paperback. Learn everything you need to get started building your new brand while avoiding some of the mistakes made by me and many of my colleagues when we first started in this business.
