A good Atlanta real estate agent will help you streamline the process efficiently, get the most value for your home, reduce the amount of stress you go through during the selling process and help you transition to your new home.
Additionally, your Atlanta realtor will be knowledgeable about real estate in general, as well as your local housing market, while giving you access to a strong network of professionals.
What Does an Atlanta Listing Agent Do?
An agent who sells your home is also known as a listing agent. Your listing agent is responsible for helping you complete the following home selling tasks needed to help you sell your Atlanta home fast and for top dollar:
12 Responsibilities of a Listing Agent
Listing agents perform many tasks so you don’t have to. Here are the top 12 responsibilities your local Atlanta realtor will tackle for you once hired:
1. Hire an Inspector
Buyers hire home inspectors to ensure they know if problems exist with the property before closing escrow. But there are also advantages to hiring a home inspector for sellers, which many tend to underestimate the value of, including, but not limited to:
- Helps you confidently understand your home’s true condition before listing it
- Gives you a chance to fix any problems or make allowances for them before pricing your home
- Lessens the chances of finding surprises during escrow that could jeopardize the home’s sell
- Ensures that potential buyers receive full disclosure before escrow even opens
Real estate professionals refer to these types of inspections as pre-listing home inspections. They can be arranged by the sellers themselves. However, hiring a seller’s agent puts that professional in charge of the task for you.
Without a pre-listing inspection for your home, you may face problems later on that negatively impact the sale price of your home. This could lead to time-consuming renegotiations or even cause the buyer to cancel the contract.
Find the problems before listing the property. That way, you can get them fixed beforehand or speed up the sale by adding the cost of the repairs to a discounted selling price.
2. Determine the Best Listing Price
One of the biggest mistakes For Sale By Owners or FSBOs make is overpricing or underpricing their homes. This could be easily avoided by getting a Comparative Market Analysis or CMA to determine the best listing price in the current market.
What Is A Comparative Market Analysis (CMA)? This is a report used by your licensed Atlanta real estate agent to help evaluate the true fair market value of your property. The agent uses comparables – homes like yours in your area that sold within the last six months – to come up with the best listing price for the home.
Many factors come into play when creating a CMA for a real estate client. Some of the aspects considered include the following:
- Overall square footage (living space)
- Number of bedrooms
- Number of bathrooms
- Lot size
- Overall condition
- Local real estate market conditions
- National real estate market conditions
3. Guide You Through Legalities and Requirements
Selling a home can be a complicated process thanks to legal requirements and real estate laws. Without professional training, most sellers have no idea how to read or understand contracts, which leaves you signing documents blindly.
These are just some of the legal disclosures you must provide to your buyers and potential buyers:
- Seller’s Property Disclosure Statement
- Flood Zone Statement
- Lead-Based Paint Disclosure
- Copy of Purchase Agreement and Addendums
- Closing Statement
- Signed Deed
- Bill of Sale
- Affidavit of Title
- Loan Payoff Info
- HOA Guidelines and Forms
- Property Survey Results
- Property Disclosure Statement
- Flood Zone Statement
- Lead-Based Paint Disclosure
Instead of stressing yourself out trying to remember all of these documents and putting them together for potential buyers, why not let your local Atlanta real estate agent help you deal with it? Save yourself time and energy by letting a professional handle the legal requirements.
4. Prepare Your Home for Market
Another major mistake For Sale By Owners make is not effectively prepping their homes before listing them on the market. This is key to creating curb appeal and visual interest in the listing.
After living in a home for a number of years, it’s almost impossible to notice every little glitch that could negatively impact your home’s value and the way potential buyers see it. That’s why it’s so important to hire a local realtor to lay new eyes on your home.
Once hired, it becomes the agent’s duty to help you determine what needs changing, upgraded or removed. Your Atlanta listing agent will also take over the task of staging your home so it looks amazing online and during showings and open houses.
5. Host Showings and Open Houses
Most sellers live busy lives and have very little free time to show their homes to potential buyers. This goes double for open houses, which require much more time, formality and professionalism than simple showings.
Instead of dealing with strangers calling you day and night and roaming around your house annoying you during open houses, let your local Atlanta real estate agent handle it all for you. A good agent will set up virtual tours, open houses and showings based on your schedule. Just grab your cell phone and pets and let your agent handle the rest.
6. Guide You Through the Selling Process
Keller Williams trains its listing agents on more than just how to sell a home. As a Keller Williams agent, I’ve been trained to guide you through the entire selling process so you are never left in the dark.
It is my goal to ensure that you know exactly what’s going on with your transaction every step of the way. So, be sure to choose an agent that not only knows the art of selling but values education her/his clients about selling a home the right way.
7. Capture Captivating Photos of Your Home
Most homes for sale searches start online. That means you need photographs that compel potential buyers to click on your listing to learn more. Here are some important stats related to professional listing photos:
- Sellers that hire professional photographers sell their homes, on average, for more than $11,000 above market value
- These listings sell 50% quicker than listings with standard images
- According to studies, 98% of homebuyers decide whether to walk through a listing or not based on the photos they view online
You can spend hours on Google searching for local Atlanta real estate photographers. OR you can save yourself the time and hassle by hiring a local agent. This professional already works with high-quality photographers in the Atlanta Metropolitan Area that know how to take visually appealing photos of homes like yours,
Learn about the Use of Photographs in a Multiple Listing Service.
8. Lead Contract Negotiations
Most home sellers expect to list their homes and get immediate offers that match or exceed the listing price. However, many buyers tend to want to negotiate the sales prices based on various factors. There are other factors your buyer may choose to negotiate, including:
- Who pays the closing costs
- Appliances and fixtures included in the sale
- Repairs that must be made or discounts provided so the buyer can make them
Your listing agent will work hard to fight for your best interests during negotiations. And she/he will never negotiate without your prior approval throughout the entire selling process. So, instead of pulling your hair out trying to get the best offer for your home, let your local Atlanta realtor do the negotiations for you.
9. Helps You Find High-Quality Local Vendors
When selling your Atlanta home, there are many vendors that you might need to get the job done. Here are just a few:
Your local Atlanta real estate agent works with these types of professional vendors in your area every day. It makes much more sense to allow your agent to refer you to high-quality vendors than it does to search the web for the local pros you need.
10. Promote and Market Your Listing
Good real estate agents are more than home sellers. They must be motivated marketers who know how to get their listings in front of the right buyers. Of course, you can spend time sharing your listing on your social media profiles. But there’s nothing more effective than a marketing guru in the real estate industry.
Your local Atlanta realtor knows your local real estate market. Therefore, this professional understands the keywords, phrases and hashtags used by potential buyers searching for Atlanta homes like yours. Hiring an agent to market and promote your listing takes the guesswork out of it for you while increasing your chances of selling your home fast.
11. Find Motivated and Fascinated Buyers
Professional listing agents work closely with selling agents in their local areas. That means the agent has access to their own professional network of agents with sellers waiting and ready to buy now. With just a few phone calls, texts and emails, your listing will be in front of numerous agents actively looking for homes for sale in your local community.
Your listing agent also has a database of leads that may be interested in your property as well. These are qualified leads that have already given the agent permission to contact them about new listings within the Atlanta area. So, why not utilize these leads by hiring an agent to find buyers who are motivated and ready to buy now?
12. Organize and Submit Paperwork
Real estate transactions require a boatload of paperwork, from the listing agreement to the closing requirements. In fact, there’s so much paperwork that it can be downright overwhelming for most sellers.
Even if you’re not easily overwhelmed, understanding a lot of these docs can be almost impossible for just about any seller. Don’t make the mistake of delaying your home’s sale or losing the buyer altogether because of missing or incorrectly filled out paperwork. Just let your Atlanta realtor handle all of this for you.